The way people search for information has fundamentally changed. If you're running a business, you've probably noticed that your customers aren't just typing into Google anymore. They're asking ChatGPT questions, using voice assistants, and expecting instant answers without clicking through websites. This shift is reshaping how businesses need to think about being found online. Let me walk you through what's actually happening and what it means for your business. The Big Picture: Search Isn't What It Used to Be Remember when SEO meant stuffing keywords into your website and hoping Google noticed? Those days are long gone. In 2026, search optimization has become something much more sophisticated and honestly, more interesting. Here's what's changed: AI is everywhere. ChatGPT now handles over 5 billion searches every month. Google's new AI features are answering questions directly in search results. When someone asks "best Italian restaur...
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